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GutCheck Demo – See for Yourself
Posted October 1, 2010 by Matt Warta | PermalinkHi friends, supporters and web visitors!
Like Matt has been talking about in his most recent posts, the demos we’ve been giving to marketers, agencies and anyone else who will listen have been met with excitement and anticipation in getting their insight and feedback research projects started with us. We’re still accepting sign ups for the Beta version, you can take part by completing the sign up form here.
Today, we have our first demo of the GutCheck app. While we are still in Beta mode this is the workflow and UI that many you have been using and seeing in the demos. This will only get better in the next couple of weeks.
First off – a great big hat tip to the development team who have continued to keep GutCheck development moving while simultaneously stomping on the Bugs that are in the system.
This is GutCheck!
Feel free to leave thoughts and questions in the Comments section below.
*Please note, in some instances during this demo I’ve edited the question typing as you all don’t need to sit and watch me type a question to completion….for effect, I’ve sped up those sections. Trust me, you get it….you type in a question and it saves.
Posted in DIY Research
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GutCheck | Online Real Time Qualitative Market Research
Very cool; I am concerned about the quality of respondent at $40 each; what is the incentive to the respondent, half of that? Can this be varied? How do obtain your respondent pool? I do not do research all that often, but I really like this! Nice work.
Thanks for the comments. We obtain our respondents from two, high quality panels which are used by many of the major market resource houses as well as many of the big brands. Our incentives can very by respondent, and they are at or above incentive rates they would receive on other surveys. Lastly, our respondents really enjoy participating in these one-on-one sessions versus doing the same old quantitative survey. I hope this helps.
This looks brilliant, Marshall. Is there a way to recruit your own test participants? i.e. from your email marketing list.
Rob-
Great question and one that gets asked infrequently. This is on our roadmap for the future, but recruiting your own participants is not something you can currently do with GutCheck.
Talking to your current customers is one thing, many folks are looking at how to talk to people that aren’t their customers….and learn why they aren’t and how can they become customers?
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Looks great. Nice work! The UI is coming along nicely.
Thanks! Glad you like it. The user experience is of paramount importance to us.