Real-Time Marketing

Our friend and adviser, David Meerman Scott, just came out with his latest book entitled Real-Time Marketing and PR.  If it is anything like his other marketing bibles, it will definitely be a hit.

As the name implies, David discusses the basic foundation an organization requires to market in real time.  David also does a brilliant job of showing the financial impact of what a real-time mindset can do for a company in his new e-book.

One of the lessons that David espouses in his book is the idea of incorporating a real-time technology infrastructure for a marketing organization much in the same way trading organizations of all types have incorporated for many years.

At GutCheck, we couldn’t agree more with this approach.  There are obviously numerous mainstream social tools like Facebook and Twitter which will occupy prime real estate on this real-time marketing dashboard.  I am looking forward to using the many other tools which will emerge as enabling components.

What tools do you think are needed for a world of real-time working?