Consumer Insights in Matter of Minutes

When the founders of GutCheck started one year ago, we had one goal.  And that was to deliver specified research participants within minutes.  We had some ideas on how we were going to do it, but it was all on a drawing board at the time.

Through our beta work and the initial release of our product, we have fulfilled our goal with the help from some great partners like uSamp.  On average, it takes around 4 minutes to deliver a specific research respondent (e.g., 18-50, HHI of $50k +, living in the West, and is an intender for a certain category).  This is pretty consistent from project to project.

Why is that important might you ask?  We have had several clients who were able to do 30-40 in-depth interviews in a matter of a day or two from the time they initiated their project.  Imagine establishing your research objective, developing your interview guide, identifying the screener for your respondent and instead of calling a recruitment facility (or multiple facilities across the country), hiring a moderator, and scheduling a facility, you are in the field (virtually of course), gaining key insights in a matter of minutes.

What has this meant for our customers?

One advertising agency who was creating on-package claims for a new oral care product was able to take feedback from a client at 4:30pm, interview 10 respondents with the modified claims, and report results by the next morning at 8am.  Talk about a happy client.

The ability to locate and chat with our target consumer in real time is invaluable to us. Gutcheck significantly streamlines the process and enables us to iterate through potential claims and concepts more quickly and more cost effectively than ever before. Finally, the user interface is highly intuitive and the Gutcheck team is very responsive and attentive.

Another was able to complete feedback on a naming study in 3 days after interviewing 40 respondents.  They were able to use those deep insights to greatly narrow down their list of names and even come up with some new ones.  Again, they had a very pleased client, who was eager to gather additional feedback through GutCheck based on the time and money we were able to save them.

The ability to create chat sessions on the fly means that we can test naming concepts and ideas without a lot of preparation. That, plus being able to find the right respondents any time, day or night, is extremely convenient. To top everything off, the GutCheck team is always there to help. We were able to get compelling results in a short time. Thank you!

Getting consumer insights in a matter of minutes is a new modality of qualitative research, and those who are leveraging it are finding a lot of value.

How could this be valuable to you?