Our July power user profile: (r)evolution

One of the best things about having a new product is seeing how users make it their own. Many product companies have a tough time thinking outside of their own little dirty fishbowl, and can have a narrow view of how customers will use their product. We are not immune to this. In the real world, we are amazed at what our customers come up with that we had never envisioned. (r)evolution is one of those companies who continues to help shape how we see GutCheck working.

The (r)evolution team has done many projects with us, but what stuck out the most was how they chose to test 10 product concepts in two days. They did 48 one-on-one interviews in 48 hours! (And yes, they were on Team Edition – no one researcher should be subjected to that many IDIs in so-little-time.)

The coolest thing about how (r)evolution did their research wasn’t their speed, though – it was the fact that they actually had their in-house graphic designer sitting in the room with them. So as moderators kept track of respondent feedback, when consistencies emerged the designer would incorporate them into a new version of the visual concept for testing with the next group of respondents. So they were able to effectively go from rough concept ideas to their winning concepts in just 2 days! Further quantitative testing proved this out. You can check out the case study with them at our website if you are interested.

(r)evolution introduced us to the idea of on-the-fly analysis AND product iteration happening at the same time. This helped them save a lot of time and it gave us a good look into how our users are determining the kind of product GutCheck is – driving it to be something we hadn’t even imagined.

Thanks, (r)evolution, and happy chatting!

Want to be a power user? Let us know how you’re using GutCheck or how can we make GutCheck work better for you. Leave us a comment below, let us know on Twitter, or drop us a message on our community page!

One Response

1. GutCheck's August Power User is Mark Travel | GutCheck says:

   September 7, 2011 at 3:09 pm

   [...] — Mark Travel used Team Edition to conduct 15 additional sessions in 8 hours. Like our July power user, (r)evolution, Mark Travel’s moderators also communicated throughout the chat process, and [...]

   Reply