Searching, Renaming and Cleaning Up Your Online Interviews

As our users start to play with our app and get comfortable with the tool, they tend to discover little features we don’t always have time to talk about in live demos or quick overview videos. A few of these involve organizing their completed transcripts by using the search function, renaming them, and taking notes.

1. Searching. This is an easy one that makes organization much more manageable. To find specific transcripts, type key words or phrases into the search bar and click ‘search’ (hitting enter will not trigger the search function). This will help you find specific verbatims, suggestions, or other information without having to read every single interview. 

2012 Advertising Spend Increase: Will More Ads Make An Impact Or Fall Flat?

Last week, eMarketer published a report that showcased how US Online Advertising sales are projected to increase over 23% this year to nearly $40 billion in revenue.  The other noteworthy element about Online Advertising is that for the first time, it will surpass the dollars spent on print magazine and newspaper advertising combined.  Total advertising spend for print, magazines, TV and online combined will total nearly $140 billion in the US.

Two things struck me about this piece:

1.  The fact that despite shifts in the mix, overall advertising (including print, magazines, online and TV) is projected to increase by over $10 billion in 2012 vs. 2011.  That is a whole slew of new commercials, videos, banners and design work that needs to be produced.  And how many of these new elements will have time for any traditional research or formal testing prior to launch?  With limited time and lean staffs, we are anticipating more pressure for insights and research teams.

2.  With more and more advertising messages hitting the marketplace each year, how will agencies and brands make theirs stand out from the crowd?  GutCheck is seeing customers coming to us each week with their campaigns before creative is finalized to see how audience will react to it before it is too late.  

We argue that if you can squeeze in 48 hours while creating your next campaign, you can make sure that it won’t miss the mark with your target market.

January projects gain momentum with GutCheck

GutCheck projects are ramping up quickly this year. For the week of January 9th, we were evaluating an average of over 3.8 million profile every hour! And like most weeks, we are looking for very unique and targeted audiences. One example from last week was finding people who had recently had an over-the-phone tech support or help experience in the last 6 months, or who had paid to utilize premium, in-person tech support services.

Have a unique audience you need to find? Simply shoot us an email, or even send us a tweet,  and we’ll be happy to help.

Extra Support: Analyze as you go

I like to cook. A lot.

Actually, I like to put ingredients together in a tasty way. I can do without the chopping and the cleaning up. 

But when I was a little girl, my mother taught me to prepare ahead of time, and then clean up as I worked. So after I used the cutting board, I would take a few seconds to wash it off. Or after I had mixed in the bowl, I would clean the bowl out before proceding to the next step in the recipe.

I think the same rule of thumb could benefit researchers doing their own interviews. Services jobs have become very popular over at GutCheck, mainly because our clients don’t have the time to do a large volume of research on their own. And we’re happy to help out! But researchers really can benefit from doing the interviews themselves, and aggregating data as they collect it. The GutCheck tool allows moderators instant access to their transcripts. We also allow you to add notes:

I like to add verbatims as notes as I chat, leaving me less grunt work when I have 10 or 20 transcripts in the end. Not only does it minimize final analysis, but chatting and pulling quotes as you go also means you’re getting better insights, since they are real time. Patterns emerge more quickly, and working so closely with the data might mean discovering a pattern so clear, you can quit chatting and start reconfiguring your concept, package or message as you go.

Clean up as you cook! Just as the meal tastes better when your kitchen’s clean, your data is more accessible when you organize it along the way.

GutCheck is Hiring: Account Manager – Inside Sales

Account Manager – Inside Sales

Contract To Hire Position

Position Description: GutCheck has an immediate opening for a full-time contract to hire position for the role of Account Manager- Inside Sales. This is a highly collaborative, team-driven role. The ideal candidate will be flexible, reliable, results-oriented and self-motivated. The position will report to the Director of Sales. The Account Manager- Inside Sales will have the opportunity to build your own book of business while also supporting the needs of the broader sales team in a non-corporate environment. This is a quota-carrying telephone sales role that combines prospecting and cultivating leads, closing sales and managing existing client relationships. The ideal candidate will also be a good listener and very process oriented. It is important for the candidate to demonstrate skills as an internal team player, and work well with Customer Support, Marketing, and Product Development as well.

Job Responsibilities:

• Identify opportunities and contacts for new customer acquisition
• Enterprise Account Management- Organize and manage enterprise lead opportunities, and nurture them until they are ready for final close by Director of Sales 
• Non-Enterprise Account Management- Manage the full lifecycle sales process for non-enterprise accounts, from prospecting and cold calling through product demonstration and close
• Create and execute effective outbound calling campaigns and quotas
• Fully understand customer needs and articulate the GutCheck value story

Required Qualifications:

• At least 2 years of technical sales experience, appointment setting and/or lead generating experience in an inside sales position in a technology related environment
• A college degree or demonstrated equivalent experience
• A ‘hunter’ sales mentality with a strong desire to develop skills and advance a sales career
• Ability to manage a large number of leads, contacts, accounts and opportunities in a CRM system quickly and accurately
• Desire to work in a team selling collaborative environment
• Strong time management and multi-tasking skills
• Exceptional verbal and written communication skills
• Responsible for meeting aggressive sales quotas and objectives; posting weekly results
• Flexibility in working with client timelines and requirements

Desired Qualifications / Preferred Competencies:

• 1 – 2 years of enterprise / B2B sales experience highly desired
• Understanding of marketing practices and basic market research techniques
• Proven ability to develop and refine sales processes
• Experience with Salesforce.com desirable

Compensation: The qualified candidate chosen will start out on an hourly + bonus basis for 60 days, with an opportunity to convert to a full time position with comprehensive benefits at that time.

Special Instructions to Applicants: Interested applicants should submit their cover letter and resume via email to careers[at]gutcheckit[dot]com