Extra Support: Eyeballing the details

After a call with a client, I was reminded of that moment in 5th grade when my teacher made sure I was close-reading a quiz. I bet you’ve been there too. He or she made one of the questions very long, and somewhere in the text wrote, “answer this question with YES to receive credit.” Half the class skimmed the text and then complained when they got it wrong. Remember?

The same goes for proofing your discussion guide, and briefing your moderators. When clients choose GutCheck services, our team usually writes a guide, has them approve it, then uploads the finalized guide to the app. Two sets of eyes are important on the guide, especially when the topic is very industry-specific, with language, services, or products not necessarily used everyday. When both the client and the service provider are diligent in their proofing and approval, errors can be caught early on to avoid any lost time.

Additionally, open communication from all parties is imperative to a successful project. If you have an industry-specific project, be sure to let the GutCheck team know what areas need to be addressed and defined more than others. Take the time to explain concepts to our team, so that we feel confident in chatting about them with everyday consumers. Though it may mean a longer kick-off call or preparation, you’ll see better results with thorough explanation ahead of time!