We all know that maintaining a busy work life and healthy lifestyle is challenging. At GutCheck, we wanted to dig deeper to understand how working professionals who actively focus on maintaining a healthy lifestyle are doing — and what we can learn from them.
We conducted a three day Instant Research Community with over 35 respondents and probed for their insights on activities, brands and even celebrities that they pay attention to when thinking about living a healthy lifestyle. Here are a couple of highlights from the community members:
* Respondents identified living a healthy lifestyle with many different brands. In fact they mentioned nearly 50 national and regional brands collectively. The challenge is any agreement on brands that do represent maintaining a healthy lifestyle consistently. Kashi was the one brand that rose above the clutter, with 42% of respondents mentioning it specifically. The next mentioned brand was Whole Foods with only 18%.
* Even those who actively try to live a healthy lifestyle find barriers to do so. A third of respondents say that they frequently run out of time. In addition, 21% said that their other family members kept them from keeping their health and wellness goals (can be spouse, children or older parents — but children were mentioned most often). Another significant factor was the actual expense of staying healthy — most notably the price of organic food.
For more details on this Instant Research Community, please see the summary report. Some great insights!
About the Author
Elizabeth is an Online Research Strategist at GutCheck. She likes ghosts.