We talk to clients every day about the value of communities. They tell us that they have tried communities and liked the interaction between respondents and getting quick pulses of insights once the community is established.
However, many of the same clients have stopped their communities. Why? They can’t justify the expense of $150k or more per year just to maintain their respondents. In addition it can take weeks or months to first establish the community. That’s why we love showing off our Instant Research Communities and seeing the look on their faces when they realize just how fast they can be launched.
Just last week, we were able to have a conference call with a client, start a community with them on the fly using their custom screening criteria, create a few initial questions, and launch the community in a few minutes. Better yet, 20 minutes later we returned the client to the same community. They could not believe their eyes – the community was filled up in that short time and respondents had already answered the client’s first questions!
About the Author
My name is Martin, and I am a team sports junkie. My current team GutCheck is changing the game in qualitative research by leveraging the web and some pretty slick software that allows companies to meaningfully engage specific customers in real-time.