Matt Warta, CEO of GutCheck, spoke today at the Market Research in The Mobile World (MRMW) conference and challenged attendees to imagine a world in the near future where Big Data and Real Time Research intersect to provide immediate answers to the 100s of burning questions of marketing and research teams. 

Matt compared the transformation of the Financial Services Information industry in the 1980s from reporting and teams of analysts to real time tools like Bloomberg that created 20% YOY growth for a decade and made real time information the status quo.  Research today is facing a similar trend and Matt outlined how real-time research will have a similar positive impact. 

Outside of the GutCheck presentation today, the team has been engaging all attendees with the GutCheck Challenge.  Simply put, GutCheck is asking attendees to stop by our Gold Sponsor table and see if they can find their target audience in under 5 minutes.  If not, GutCheck is providing $20 cash! 

It has been a fantastic week in Cincinnati and we are excited to have met so many new faces and catch up with some of our favorite clients.  There is definitely interest and momentum in the air for finding answers to questions more quickly and we are happy to be part of that future solution.