We Help Brands of All Size Access Insight

About

Making Access To Insights Fast and Affordable

GutCheck® builds and deploys real-time applications that provide instant access to a brand’s audience for qualitative research purposes. Our Focus? The right people at the right time for the right result.

We specifically designed our technology platform for researchers, agencies, brand stewards and curious marketers who need a quick way to find answers. Our customers keep coming back to us, because we make access to insights fast, affordable, and flexible.

Why choose gutcheck?


  • You can have answers in minutes, not weeks
  • We are a fraction of the cost of traditional research methods
  • You can do the research yourself, or have us do it for you

When you have a business concept, idea, packaging concept, or other initiative that needs vetting, you don’t have the time to wait weeks or months for answers. The success of your business in a tech-savvy world depends on your ability to:

  • Speak to your audience
  • Find out what they think about your ideas
  • Act on those ideas as quickly as possible

GutCheck provides brands of all sizes access to insights so they can keep up with today’s fast-paced business environment.  You can be next.

See how easy it is to get started

 

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Our Team

Board of Directors

Partners

Matt Warta, CEO

Matt is a venture capital veteran, and has been in the start-up world for the last 15 years. He has co-founded two companies, and funded dozens of others as a venture capitalist.

INSIGHT: When not working on GutCheck, Matt also enjoys biking, running, and swimming — sometimes all three of those together.

Scott Dunbar, VP Engineering

Scott is an experienced Enterprise Architect and has been in Software Engineering for more than 20 years. He has worked on diverse platforms from embedded to enterprise but will always fondly remember hacking on his Commodore 64.

INSIGHT: Scott loves hiking, biking, snow boarding, and enjoying the incredible Colorado outdoors with his family.

Ken Giffin, VP Marketing

Ken brings 20 years of marketing experience in both B2C and B2B fields. His experience includes marketing innovation with companies and brands such as GE, Norelco, Alcoa, Sun Microsystems, Olympus and Sears.

INSIGHT: Thinks the world underestimates the power of cheese (preferably melted) to solve problems

Michael Spinelli, Quality Assurance Analyst.

Michael has worked in Software Quality Assurance for over 6 years. He has experience working with media software, as well as financial software.

INSIGHT: Don’t interrupt Mike when he is watching the Denver Broncos. It might get ugly!

Elizabeth Taddonio, Community Manager

Elizabeth is an experienced researcher, writer, and editor whose academic and professional backgrounds center on user experience and online community building.

INSIGHT: Elizabeth is a dog person with cat person sensibilities.

Alison Heller, Director of Sales

Alison is a customer focused sales leader with over 10 years of experience customizing solutions. Her clients have varied from small business to the Fortune 50, with a wide industry range of advertising, telecommunications and technology related firms.

INSIGHT: Alison’s motto is “Have passport, will travel”

Adam Kramer, Director Product Development

Adam has been in the world of web-based products for over 5 years, working on web applications in industries like financial services and market research.

INSIGHT: When Adam isn’t thinking about the new wave of GutCheck products, he likes watching entirely too much baseball.

Mike Rudat, Senior Engineer.

Mike Rudat brings a background that includes complex cross-platform systems developed in a variety of languages. Mike has architected and implemented systems that include components from device drivers to Java Enterprise Edition.

INSIGHT: Mike is a margarita connoisseur. If you are in the Denver office, he might take you on a tour of his Top 5 list.

Carl Rossow

Co-Founder of iModerate and has more than 15 years worth of industry experience as a researcher and technologist. In addition, Carl is a Co-Founder of Benenson Strategy Group, a leading strategic research and consulting firm. Prior to iModerate, Carl founded Innovative Survey Research, and was a Vice President at Penn, Schoen and Berland where he pioneered the use of computer assisted personal interviewing in the malls. Over his tenure in the industry, his expertise in research methods and desire for creating and implementing research technologies has helped Fortune 500 companies, prominent organizations and heads of state.

David Toth

Former President, CEO and founder of NetRatings, Inc. He led NetRatings to its position as the leading provider of Internet audience information and analysis. As President and CEO, David formed strategic partnerships with Nielsen Media Research and ACNielsen. Together, the three companies developed Nielsen/NetRatings, the leading global Internet Audience Measurement service with deployments in 29 countries throughout the world. Prior to forming NetRatings, David was a Vice President at Hitachi Computer Products where he led the Network Products Group and was responsible for the development, sales and marketing of numerous hardware and software products. Former affiliations include Lawrence Livermore National Laboratory, Interlink Computer Sciences and PPG Industries. He is currently a member of the Board of Directors at TubeMogul, SkyTree Corporation, and Edgewater Networks. He was formerly a Director at NexTag (acquired by Providence Equity Partners.) David holds a BS in Electrical Engineering from the University of Pittsburgh.

Phil Reed

A General Partner of Highway 12 Ventures. He has led a distinguished career in the technology industry since co-founding both IMSAI/ComputerLand (NASDAQ: CLND) in 1975 and BusinessLand (NYSE: BLI) in 1982. IMSAI was one of the earliest manufacturers of Intel 8000-series microcomputers, then became ComputerLand, the first and largest dedicated distribution channel for personal computers. In 1992, he became President & CEO of SkyStar Aircraft Corporation, manufacturer of the popular Kitfox aircraft which is sold in 27 countries. In all, Phil has founded or co-founded more than a dozen companies in his career. Phil has served as Chairman of multiple of the firm’s portfolio companies including @Last Software which was acquired by Google. In 2004, Phil succeeded in co-founding Boise’s first organized Angel group, The Boise Angel Alliance.  He is a graduate of Harvard University.

Matt Warta

Co-founder and CEO of GutCheck.  Matt has been in the start-up world for the last 15 years having co-founded two companies, and having funded dozens of others as a venture capitalist. Prior to GutCheck, Matt was a General Partner with Village Ventures.  During his tenure at Village Ventures, the firm grew from $100mm to $750mm of assets under management.  Matt also led the healthcare practice for Village Ventures.  He co founded and was head of business development for CyberCrop, which pioneered online cash trading of agricultural commodities.  He was an intial member of Koch Ventures, where he led investments in VerticalNet (NSDQ – VERT), Universal Access (NSDQ – UAXS), and Energy Interactive (Acquired – ABB).  In addition, he was a Senior Consultant with Deloitte Consulting Group where he focused on the financial services sector.

iModerate

iModerate is a leading online qualitative research firm that brought online one-on-ones to the forefront. Since their inception, they have conducted over 100,000 one-on-one sessions for clients in every vertical. Their team of professional moderators and qualitative specialists provide insights to organizations across the globe to help them go beyond the obvious and make more informed business decisions. Learn more at www.imoderate.com

uSamp

uSamp™ formerly United Sample Inc., is one of the world’s fastest growing technology, sampling and online panel companies, providing global survey panelists an innovative sampling platform and technology for use in market research. The company’s web-based panel platform is transforming the management and delivery of online panel for market researchers, offering unprecedented access over their panel. uSamp is based in Los Angeles, with offices in Dallas, London, New Delhi and Trumbull, CT.

Survey Sampling International

Bringing together Survey Sampling International and Opinionology, SSI is the world’s leading provider of sampling, data collection and data analytic solutions for survey research. We reach respondents across 72 nations through the full range of modes, including online, landline phone, mobile/wireless and mixed access. With 30 offices spanning every time zone and, staff fluent in 36 languages, SSI offers the widest, most diverse access to consumer, B2B and healthcare audiences around the globe. More than 2000 companies worldwide—including the top-50 research organizations—trust SSI to fulfill their sampling and data collection needs.


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