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GutCheck featured as important tool in evolution of qualitative research.

“The Internet has opened the door to some creative and affordable research tools that enable you to survey opinion panels quickly and easily.”
Feb. 8, 2012 - Read the full news…
GutCheck CEO featured on New Market Research Podcast

“Matt Warta, GutCheck CEO, shares his views on how the qualitative research world can adapt to keep up with the speed of business decisions”
Jan. 31, 2012 - Read the full news…
GutCheck Makes List of Five Affordable Consumer Research Tools

“The Internet has opened the door to some creative and affordable research tools that enable you to survey opinion panels quickly and easily.”
Dec. 7, 2011 – Read the full news…
GutCheck Adds Former ComputerLand Founder to its Board

“With over 30 years of founding and building companies, Phil is an expert at developing and mentoring executive teams.”
Nov. 2, 2011 – Read the full news…
GutCheck interviewing service goes mobile

“DIY online qual research service GutCheck has evolved its technology to allow clients to log in and interview consumers using their web-enabled mobile devices.”
Sep. 21, 2011 – Read the full news…
Listen closely to your social signals

“Leveraging these tools can take the guesswork out of social listening without throwing the benefits of the methodology away.”
Aug. 22, 2011 – Read the full news…
Media Insights Q&A With GutCheck’s Matt Warta

“Matt is a partner in GutCheck, which promises a focus group sensibility to online research, enabling clients to delve deeply into consumers’ motivations and opinions.”
Jun. 15, 2011 – Read the full news…
Start-Up GutCheck Blows Up and Rebuilds the Old Model of Consumer Research

“Its faster than a focus group–you get results right away versus waiting for weeks–cheaper, and the results are arguably better.”
Apr. 13, 2011 – Read the full news…
Start-Up Watch COD: GutCheckIt.com gives brands real time qualitative research results for a song

“I don’t think there’s any question that digital is upending the way brands design, gather, and interpret consumer research….”
Apr. 6, 2011 – Read the full news….
GutCheck: Focus Group at Your Fingertips

“Cue GutCheck, a Denver-based startup that offers the benefits of an average $4000-$10,000 focus group without the cost and hassle.”
Mar. 10, 2011 – Read the full news….
GutCheck wins the $1M prize at DEMO

GutCheck was chosen by the attendees at DEMO, the technology launchpad conference coproduced by IDG and VentureBeat. They selected the People’s Choice winner from the 47 companies doing full launches at the conference.”
Mar. 2, 2011 – Read the full news….
The Next Big Idea in Tech: Do-It-Yourself Focus Groups?

In a class of 53 startups presenting at DEMO’s Spring 2011 conference in Palm Springs, GutCheck stood tallest. The do-it-yourself qualitative research company took home the People’s Choice award…”
Mar. 2, 2011 – Read the full news….
Will DIY Qualitative Research see the success of DIY Quantitative Research?
Do-it-yourself online quantitative platforms have become significant players in the market research industry. Will the qualitative market follow suit? This article was first published in Research World and republished with permission here.”
Feb 25, 2011 – Read the full news….
The Insta-Focus Group: GutCheck’s DIY Market Research

“This is market research, of course, and it is time-consuming and expensive. But the Internet has put people at our fingertips. Getting access to them…”
Dec. 29, 2010 – Read the full news….
5 Minutes with Matt Warta, CEO of GutCheck

“Gutcheck provides answers in minutes and at a fraction of the cost of alternative tools/approaches.”
Nov. 28, 2010 – Read the full news…
Developing products based on instant gratification

“You can often create a new market niche, and a competitive edge, by delivering faster than everybody else, by doing in real time something that normally takes much longer.”
Nov. 3, 2010 – Read the full news….
GutCheck Prepares to go live with $2m Investment

DIY market research solution GutCheck has closed a $2m Series A round of funding. The money will be used to launch its platform, support its…
Oct. 13, 2010 – Read the full news….
Survey Says…DIY Market Research Firm GutCheck Scores $2 Million in Series A Funding

This is how it works: A marketing agency, a brand manager or any other enterprise client signs up for an account on GutCheck’s website and describes the target demographic.
Oct. 12, 2010 – Read the full news….
GutCheck Closes Series A Funding for New Category of Market Research

GutCheck, a pioneering company in do-it-yourself, online qualitative market research, announced today that it has closed a $2 Million Series A round of funding. The round was led by Highway 12 Ventures, with Village Ventures…
Oct. 12, 2010 – Read the full news….
DIY Online Interview Service GutCheck in Beta Mode

GutCheck, a new do-it-yourself online qualitative research service that offers companies the chance to carry out one-on-one, 30-minute interviews with consumers, has launched in beta mode.
Sept, 21, 2010 – Read the full news….