Research Community Resolutions Infographic

GutCheck created an on-demand community of over 35 consumers who had created New Year’s Resolutions to see if they were tracking and sticking to them in January or giving up already.

Turning to its on-demand research community for insights, GutCheck rapidly checked the pulse of average American consumers for their views on New Years resolutions. As evidenced in this infographic, we can all bring a lot more willpower and resolve to the table, especially when it comes to diet, exercise, saving habits, and relationships. But one thing is clear: 40% of participants in the online research survey resolve not to listen to gossip about the Kardashians in the New Year. Can we get an Amen?

The results were enlightening:

  1. The Few. The Proud. The Technology Trackers. While it may not be a surprise that most people haven’t even formally written down their resolutions and think they can just keep them in their head, 14% are using mobile apps to help them track progress and 7% are using online communities or similar tools to keep them motivated.
  2. If I Don’t Tell You, You Can’t Make Fun Of Me. Nearly half of those in the discussion — 44% — will not share their goals with others. Reasons behind not sharing include the desire for peers to see their achievements only after accomplished, and not wanting to admit to struggling or having difficulty reaching their goals.


Providing Brands Rapid Access To Insights

GutCheck helps to keep consumer insights moving at the same speed as business decisions. We provide an On-Demand Community that allows brands to access single respondents or a group of respondents and gain rich, authentic feedback in a moment’s notice so they can make informed business decisions.

Our platform is used in all stages of product and communication cycles, so a brand can rapidly explore a new audience or segment, test brand communications and product concepts with their buyers, and discover intelligence about their competition.

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