Voices of Experience: How New Design Thinking Is Changing the World Of Market Research

Join GutCheck as we welcome Brad White, Managing Principal at (r)evolution as the next featured speaker in our Voices of Experience series.  Brad shares his insights on how his company has embraced New Design Thinking and how that has shaped their approach to market research.  Among the changes in research is a shift from a traditional approach to an iterative approach.  Brad covers a five step process for gathering insights and using the feedback to …

Why quality insights and quick insights don’t have to be at odds with each other

Adam DiPaula, PhD recently contributed to the Greenbook blog regarding the increasing pressure to deliver faster and less expensive research results to clients. He noted that achieving both quality and speed at the same time can be problematic, and posed this question at the end of his article:
“Is it possible to deliver quality and speed, or do useful insights take time?”
 At GutCheck we see that our clients can have high-quality and quick insights both everyday.  Here’s …

Fill a community in less than 30 minutes? Yes, it’s possible!

We talk to clients every day about the value of communities. They tell us that they have tried communities and liked the interaction between respondents and getting quick pulses of insights once the community is established.
However, many of the same clients have stopped their communities. Why? They can’t justify the expense of $150k or more per year just to maintain their respondents. In addition it can take weeks or months to first establish the community. That’s why we love showing …

Extra Support: Avoiding Double-Barreled Questions

A lot of times, we see our users translating guides originally written for phone interviews or open-ended online quantitative surveys onto the GutCheck platform. What sticks out most — and tend to be mistranslated– are double-barreled questions. Double-barreled questions are any questions that ask the respondent to address more than one point or issue at a time. For example, asking the respondent,

What is this product? How is it different from other products on the shelf?

is …

Recorded Educational Event: Uncovering Secrets of Instant Research Communities

Last Thursday, GutCheck customers joined Adam Kramer, Director of Product Development talk about the technology behind the new Instant Research Community product.  Whether you had a chance to listen to Adam live or not, we are provided a recorded version of this 30 minute conversation for you to listen at your convenience.
 
Adam discusses the trends and customer feedback that helped us want to build a better community offering, and a sneak peek at an actual …

Uncovering Feelings About Maintaining Health and Wellness In Busy Working Professionals’ Lives

We all know that maintaining a busy work life and healthy lifestyle is challenging.  At GutCheck, we wanted to dig deeper to understand how working professionals who actively focus on maintaining a healthy lifestyle are doing — and what we can learn from them.  
We conducted a three day Instant Research Community with over 35 respondents and probed for their insights on activities, brands and even celebrities that they pay attention to when thinking about …

4 Simple Tips To Achieve Product Optimization In 48 Hours

When you think of the product optimization process, you may associate this stage of the product lifecycle as lengthy and expensive.  But if you are working with GutCheck, you can throw that thought out of the window.  Our clients are now claiming product optimization in 48 hours using our platform.  Here are four tips that they gave us to speed up their results:
 
1.  Have Design Team Involved Directly With The Feedback.  While having more cooks …

Instant Research Communities driving media buzz during launch

If you haven’t heard about Instant Research Communities yet, you should find out what everyone else is talking about! GutCheck launched our newest product line at the end of March and the initial release has generated over 200 mentions to date. Here are a few of the articles published:

Brand Channel “GutCheck Launches Instant Research Communities” 
MediaPost “Social Media Powers Instant Research Communities” 
AllThingsD “Want to Know What Consumers Think? Check Their Gut.”

Don’t forget to register for our GutCheck Education Series …

Extra Support: Watching the clock

With the GutCheck tool, moderators are given 30 minutes to get through their objectives. We’ve even included a timer that flashes yellow at 10 minutes left and red at 5 minutes left. Yet it’s common for moderators, even those who are very experienced, to lose track of time. In those instances, the best thing you can do is follow your objectives, not feel pressure to stick strictly to your guide.

Regarding both objectives and stimuli, the …

Upcoming GutCheck Education Event: Unlock The Secrets Of Instant Research Communities

Last week, GutCheck formally announced the launch of Instant Research Communities. We’ve spend the first quarter testing out this new technology with some of our clients and are now live! We’ve been receiving a lot of buzz in the media, including Brand Channel and WSJ.
Next week, we are launching our first GutCheck Education Series event with a live 30-minute webinar with Adam Kramer, Director of Product Development from GutCheck. Adam will walk through our new …