Extra Support: Seeing stars (and giving them meaning)

A few months ago GutCheck implemented a system for rating respondents. Not only did this allow us to understand why certain chats were ‘bad’ and ‘good’, as time goes by it will also allow us to see which respondents have repeat positive or negative ratings.

Now, you can also track your transcripts through star ratings. This will allow you to isolate the best chats, and save the less vocal respondents for later analysis if needed. This …

GutCheck Is Sharing The Love Today

Happy Valentine’s Day to all of our customers, friends and fans.  Thanks to all of you for your support this past year!
 
We are celebrating here by giving away some candy and making a $330 donation to the American Heart Association on behalf of our customers.  We had asked our customers to choose a favorite candy and share some thoughts on their favorite qualitative methods of research.  Respondents told us that they loved In-Depth Interviews, Video …

The Battle of “Fun” vs. “Function”: How Gen X and Millennial Markets View Their Smart Phone World

When it comes to differences in generations, the story boils down to a smart phone viewed as a social tool for texting and apps (Millennial) vs. a more feature rich functional tool to make talking and emailing easier (Generation X).  The groups have spoken and results are fascinating!
In late January and early February, GutCheck fielded online community discussions with large groups of Gen X and Millenials to determine differences in their feelings about Smart Phones. …

Shaping the future of market research: GutCheck CEO talks online qualitative research

A couple of weeks ago GutCheck CEO Matt Warta was interviewed for Radio MR’s CEO Series. There, he discussed online research, trends for 2012, and how GutCheck is moving forward. A sample:
“The high-level answer is that we plan on staying true to our vision of making online qualitative research accessible to brands of all sizes. In practice, that means making online qualitative very easy to use. I think the tipping point you refer …

Beware of GroupThink Dangers

Qualitative insights teams have traditionally relied heavily on focus groups – bringing respondents together to discuss a topic and open up some insights. However, among problems with recruiting geographically diverse audiences, and the costs associated with running in-person groups, one of the biggest issues researchers find is the problem of “GroupThink.”
The New York Times recently published an article about the rise of “GroupThink,” a phenomenon that comes into play when people work together, whether brainstorming …

Searching, Renaming and Cleaning Up Your Online Interviews

As our users start to play with our app and get comfortable with the tool, they tend to discover little features we don’t always have time to talk about in live demos or quick overview videos. A few of these involve organizing their completed transcripts by using the search function, renaming them, and taking notes.
1. Searching. This is an easy one that makes organization much more manageable. To find specific transcripts, type key words or …

2012 Advertising Spend Increase: Will More Ads Make An Impact Or Fall Flat?

Last week, eMarketer published a report that showcased how US Online Advertising sales are projected to increase over 23% this year to nearly $40 billion in revenue.  The other noteworthy element about Online Advertising is that for the first time, it will surpass the dollars spent on print magazine and newspaper advertising combined.  Total advertising spend for print, magazines, TV and online combined will total nearly $140 billion in the US.
Two things struck me about …

January projects gain momentum with GutCheck

GutCheck projects are ramping up quickly this year. For the week of January 9th, we were evaluating an average of over 3.8 million profile every hour! And like most weeks, we are looking for very unique and targeted audiences. One example from last week was finding people who had recently had an over-the-phone tech support or help experience in the last 6 months, or who had paid to utilize premium, in-person tech support services.
Have a …

Extra Support: Analyze as you go

I like to cook. A lot.
Actually, I like to put ingredients together in a tasty way. I can do without the chopping and the cleaning up. 
But when I was a little girl, my mother taught me to prepare ahead of time, and then clean up as I worked. So after I used the cutting board, I would take a few seconds to wash it off. Or after I had mixed in the bowl, I would …

GutCheck is Hiring: Account Manager – Inside Sales

Account Manager – Inside Sales
Contract To Hire Position
Position Description: GutCheck has an immediate opening for a full-time contract to hire position for the role of Account Manager- Inside Sales. This is a highly collaborative, team-driven role. The ideal candidate will be flexible, reliable, results-oriented and self-motivated. The position will report to the Director of Sales. The Account Manager- Inside Sales will have the opportunity to build your own book of business while also …