Client Question: What Types Of Projects Can I Do With GutCheck?

We hear our clients asking us every week the same type of question:  How do I know when it is best to use GutCheck Real-Time In Depth Interview for a project?  The good news, it that there isn’t a hard and fast rule that limits your usage.   Here are just a few ways our clients are current using our platform:
 
*Advertising Testing:  Early in Advertising Concept Development, our customers will share messaging boards, initial sketches …

Sneak Preview: Instant Research Communities Officially Launch At The End Of March!

You may have heard people are already talking about Instant Research Communities from GutCheck.  We wanted to make sure that all of our subscribers know that we’ll be launching this exciting new offering to the world the week of March 26th!  Here are a few sneak preview notes about this upcoming product offering:
 
*Instant Research Communities leverage many of the valuable attributes of GutCheck’s Real-Time In Depth Interviews, and extend them to group discussions.  You can …

Extra Support: Ad-libbing and emoticons :)

More often than you’d think, in online chatting, respondents are under the impression that they are being interviewed by bots. I blame SIRI and her stupid parent Smarterchild for this. Chatbot software has been around since the 90s, so respondents are smart enough to look out for this kind of “interviewer.” So how do you let a respondent know you’re not a bot?
 
1. Ad-lib. This means responding to their questions  in  a personalized way, and …

What does the future hold for Market Research Online Communities (MROCs)?

In our daily conversations with customers and prospective customers, I hear two things in every meeting.  The first is we are interested in developing a market research online community (MROC).  The second is that budgets are tight and getting tighter.  The obvious irony is that a community with their high price tag isn’t going to help anyone solve their budget issues.  An obvious question is can MROCs shed a few pounds and become a more …

GutCheck to kick-off Advertising Research Foundation conference next month!

 
GutCheck is excited to announce that we will be a featured speaker to start this year’s Re:think 2012 conference sponsored by the Advertising Research Foundation (ARF). Our session on Monday March 26th will focus on trends and innovation driving online qualitative research and will feature three keynote speakers:
Matt Warta – CEO, GutCheck
Steve Rappaport – Knowledge Solutions Director, ARF
R.G. Logan – Manager Insights and Planning, 360i
The conference is expected to draw over 2,000 insights and research …

Extra Support: Seeing stars (and giving them meaning)

A few months ago GutCheck implemented a system for rating respondents. Not only did this allow us to understand why certain chats were ‘bad’ and ‘good’, as time goes by it will also allow us to see which respondents have repeat positive or negative ratings.

Now, you can also track your transcripts through star ratings. This will allow you to isolate the best chats, and save the less vocal respondents for later analysis if needed. This …

GutCheck Is Sharing The Love Today

Happy Valentine’s Day to all of our customers, friends and fans.  Thanks to all of you for your support this past year!
 
We are celebrating here by giving away some candy and making a $330 donation to the American Heart Association on behalf of our customers.  We had asked our customers to choose a favorite candy and share some thoughts on their favorite qualitative methods of research.  Respondents told us that they loved In-Depth Interviews, Video …

The Battle of “Fun” vs. “Function”: How Gen X and Millennial Markets View Their Smart Phone World

When it comes to differences in generations, the story boils down to a smart phone viewed as a social tool for texting and apps (Millennial) vs. a more feature rich functional tool to make talking and emailing easier (Generation X).  The groups have spoken and results are fascinating!
In late January and early February, GutCheck fielded online community discussions with large groups of Gen X and Millenials to determine differences in their feelings about Smart Phones. …

Shaping the future of market research: GutCheck CEO talks online qualitative research

A couple of weeks ago GutCheck CEO Matt Warta was interviewed for Radio MR’s CEO Series. There, he discussed online research, trends for 2012, and how GutCheck is moving forward. A sample:
“The high-level answer is that we plan on staying true to our vision of making online qualitative research accessible to brands of all sizes. In practice, that means making online qualitative very easy to use. I think the tipping point you refer …

Beware of GroupThink Dangers

Qualitative insights teams have traditionally relied heavily on focus groups – bringing respondents together to discuss a topic and open up some insights. However, among problems with recruiting geographically diverse audiences, and the costs associated with running in-person groups, one of the biggest issues researchers find is the problem of “GroupThink.”
The New York Times recently published an article about the rise of “GroupThink,” a phenomenon that comes into play when people work together, whether brainstorming …