Fill a community in less than 30 minutes? Yes, it’s possible!

We talk to clients every day about the value of communities. They tell us that they have tried communities and liked the interaction between respondents and getting quick pulses of insights once the community is established.

However, many of the same clients have stopped their communities. Why? They can’t justify the expense of $150k or more per year just to maintain their respondents. In addition it can take weeks or months to first establish the community. That’s why we love showing off our Instant Research Communities and seeing the look on their faces when they realize just how fast they can be launched.

Just last week, we were able to have a conference call with a client, start a community with them on the fly using their custom screening criteria, create a few initial questions, and launch the community in a few minutes. Better yet, 20 minutes later we returned the client to the same community. They could not believe their eyes – the community was filled up in that short time and respondents had already answered the client’s first questions!

If you haven’t seen a demo of our Instant Research Communities yet, please contact us. We would love to show you just how fast you can launch your own community and see results.

Recorded Educational Event: Uncovering Secrets of Instant Research Communities

Uncovering Feelings About Maintaining Health and Wellness In Busy Working Professionals’ Lives

We all know that maintaining a busy work life and healthy lifestyle is challenging.  At GutCheck, we wanted to dig deeper to understand how working professionals who actively focus on maintaining a healthy lifestyle are doing — and what we can learn from them.  

We conducted a three day Instant Research Community with over 35 respondents and probed for their insights on activities, brands and even celebrities that they pay attention to when thinking about living a healthy lifestyle.  Here are a couple of highlights from the community members:

* Respondents identified living a healthy lifestyle with many different brands.  In fact they mentioned nearly 50 national and regional brands collectively.  The challenge is any agreement on brands that do represent maintaining a healthy lifestyle consistently.  Kashi was the one brand that rose above the clutter, with 42% of respondents mentioning it specifically.  The next mentioned brand was Whole Foods with only 18%.

* Even those who actively try to live a healthy lifestyle find barriers to do so.  A third of respondents say that they frequently run out of time.  In addition, 21% said that their other family members kept them from keeping their health and wellness goals (can be spouse, children or older parents — but children were mentioned most often).  Another significant factor was the actual expense of staying healthy — most notably the price of organic food.

For more details on this Instant Research Community, please see the summary report.  Some great insights!

Instant Research Communities driving media buzz during launch

If you haven’t heard about Instant Research Communities yet, you should find out what everyone else is talking about! GutCheck launched our newest product line at the end of March and the initial release has generated over 200 mentions to date. Here are a few of the articles published:

• Brand Channel “GutCheck Launches Instant Research Communities” 
• MediaPost “Social Media Powers Instant Research Communities” 
• AllThingsD “Want to Know What Consumers Think? Check Their Gut.”

Upcoming GutCheck Education Event: Unlock The Secrets Of Instant Research Communities

Last week, GutCheck formally announced the launch of Instant Research Communities. We’ve spend the first quarter testing out this new technology with some of our clients and are now live! We’ve been receiving a lot of buzz in the media, including Brand Channel and WSJ.

Next week, we are launching our first GutCheck Education Series event with a live 30-minute webinar with Adam Kramer, Director of Product Development from GutCheck. Adam will walk through our new Instant Research Community platform, the story behind the launch and how our first customers have been able to launch a community and start getting consumer feedback in the same day! He will also show attendees how easy it is to use our panel of over 6 million respondents to join your community or how you can leverage your own corporate assets such as customer lists or social media fans.

Join us THURSDAY APRIL 12TH AT 11:00 AM EASTERN TIME for this 30-minute webcast. Register here today.

And if you can’t make this particular time slot but want more information on Instant Research Communities, you can email us and we’ll be happy to answer your questions!