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Voices of Experience: How New Design Thinking Is Changing the World Of Market Research

Posted May 16, 2012 by |

Join GutCheck as we welcome Brad White, Managing Principal at (r)evolution as the next featured speaker in our Voices of Experience series.  Brad shares his insights on how his company has embraced New Design Thinking and how that has shaped their approach to market research.  Among the changes in research is a shift from a traditional approach to an iterative approach.  Brad covers a five step process for gathering insights and using the feedback to shape decisions for major clients in the consumer products space.
 
This Voices of Experience series is an easy way to learn more from leaders in the field of insights in a matter of a few minutes.  Because the stories are recorded, you can listen to them at your convenience.  And at just over five minutes in total length, it is a simple and quick way to gain insights.  Just like GutCheck.


Posted in (r)evolution, Checkin' It Out, Usage, Voices of experience | Bookmark Bar



2012: New Year, New Users, Great Start!

Posted January 10, 2012 by |

crowd of people

GutCheck kicked off the new year with a bang. Even though we started last week with a holiday, the first week of January yielded an average of evaluating profiles of over 1.6 million respondents every hour! We also completed a large study capturing opinions on advertising for a major on-line dating service. We were able to source very specific age groups that had experienced online dating or were considering online dating services and have them react to upcoming advertising campaigns to make sure they were resonating with the target audience.

A great start to the year. We are excited to get working for you and help you access insights.



Posted in respondents, Usage | Bookmark Bar



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