GutCheck Helps Clients Get Closer to What Consumers Think, Feel, and Do

Press Release

November 16, 2017

Partnership with Voxpopme to Yield Best-in-Class Video Solutions to Enhance Qualitative Insights

GutCheck, a pioneer in the agile market research space, today announced their partnership with Voxpopme, the leading provider of video insights and analytics. Together, the two will combine technologies and services to give clients an agile, end-to-end video solution that captures powerful customer feedback across any device and delivers humanized insights in days.

For those who are looking for more depth, context, and emotional impact than they might otherwise receive from non-video study questions (e.g., an open-ended question), this solution delivers five times the quantity of content, leading to more themes and insights shared. Further, it provides an authentic glimpse into the world of consumers—in their homes, their stores, and on their terms.

This end-to-end solution combines the technologies and services of both companies into one seamless solution for clients. Starting with GutCheck’s online research platform, which instantly connects with target audiences, video responses are captured from any device. Voxpopme’s automated video analytics platform then processes and organizes vast amounts of video data. This allows the GutCheck research team to focus their time on analyzing themes and packaging them into humanized stories for clients. The highlight video reels clients receive are easily sharable and help bring the consumer voice into more confident decision-making where statistics and graphs may fall short.

“In the past, including video reels in research studies has been time or cost prohibitive, and there has always been a need to get the consumer voice straight to stakeholders. This affordable solution enables clients to bring the consumer voice directly to stakeholders,” added GutCheck CEO Matt Warta.

Voxpopme CEO Dave Carruthers commented, “Our partnership combines the powerful technologies offered by Voxpopme and GutCheck to provide clients with instant access to agile, engaging video insight. Like us, GutCheck is committed to driving innovation and we are excited to be working with them.”

This partnership leverages best-in-class technologies from two companies entirely focused on helping their clients gain efficiencies and work smarter, not harder.

About Voxpopme

Voxpopme is the world’s #1 video insight platform with an impressive global client list of brands and agencies. We help businesses and brands see the people behind the data to drive real customer-centric decision-making. Our unique technology lets clients capture customer videos at speed, analyse at scale and share with ease. With Voxpopme, every data point used to make decisions can be backed up by the real human story. To learn more about Voxpopme, visit

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