10 Signs You Work in Market Research

Let’s talk about market researchers.

When I joined the eccentric world of market research, I often thought to myself, “Are these people for real?” as a colleague went nuts over a poorly designed customer satisfaction survey from some online retailer or used the word “stimulus” eight times in one conversation.

But, as I’ve spent more time with these weird, weird people, I’ve come to appreciate the lovable quirks of the noble market researcher—and, eventually, even found myself acting like an oddball in the name of great research.

We may be a quirky group, but at least we can laugh at ourselves. If you feel like you might have the market research bug, the GutCheck team came up with some great signs that you—gasp!—might be a market researcher.

You know you work in market research when…

1. You’ve celebrated way too hard when a guide or questionnaire comes back with no edits from a client
   
2. You’ll buy products you didn’t really need just because you helped test them
   
3. You take every survey sent to you…and you fib about your job on screening questions
   
4. Your parents tell people your job is “something with surveys”
   
5. You’re personally offended when your friend hangs up on a phone survey interviewer
   
6. You use the word “probe” way too frequently in everyday conversation
   
7. You constantly ask “Why?”
   
8. You criticize the methodology of Buzzfeed personality quizzes
   
9. You’ve called a friend a “good respondent” as a compliment
   
10. You laugh way too hard at research jokes
    

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