by Mike Rudat | Nov 15, 2016
4 Research Questions You Should Answer with Agile A&U Attitudes and Usage (A&U) studies have been our industry’s bread and butter when it comes to exploratory market research for some time now: which means it’s probably time for an update. Most useful in the...
by Mike Rudat | Nov 10, 2016
Consumer Perceptions of Online Banking Reveal the Pros and Cons of Convenience As we already uncovered in a recent blog, digital banking is having a moment. The speed and convenience of accessing your account and performing basic functions like transfers and payments...
by Mike Rudat | Sep 13, 2016
How to Incorporate Real Life into Market Research One of the most common concerns when it comes to online market research is if you can ever know whether your respondents are telling the truth. Well, in a sense, you really can’t. For example, you may have recruited...
by Mike Rudat | Aug 9, 2016
FAQs About Online Quantitative and Qualitative Research We get a lot of questions about conducting quantitative and qualitative research online. For some companies and agencies, the thought of combining two market research methods without seeing any respondents in...
by Mike Rudat | Sep 13, 2013
Research Best Practice: Avoiding Confirmation Bias One of the key skills in the sphere of market research and consumer insights is avoiding bias in the research. As we know, bias is a result of subjectivity. It’s the personal subjective lens used to view the world and...
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