GutCheckonomics™
Equipping brands to innovate and communicate with empathy by applying a human-centric lens to economic and societal trends
Keeping Up With The Pace Of Change
As brand and insights leaders, it is our role to guide our companies forward, demonstrating understanding and empathy for people’s circumstances. Knowing what they are going through is important. Knowing how that makes them feel and how it will influence their behavior is essential.
GutCheckonomics Puts You In Consumers’ Shoes
To help brands grasp the impact of current events on their target audiences, GutCheck created GutCheckonomics – a practice that applies the human-centric principles of Agile Human Experience Intelligence to economic and societal trend data, delivering insights that reveal how to better connect and engage with people during turbulent times.
Exploring how real people are feeling and reacting to the fast-evolving world around them, and understanding the experiences are shaping their mindsets and planned future behaviors, GutCheckonomics gives brands deep insights to ensure their innovation and messaging is rooted in empathy.
Latest GutCheckonomics Insights & Reports
Exploring Personal Care Choices: Targeting, Claims, and Generational Perspectives
This brand-new infographic created from sections of the full wave 5 report, explores how consumers feel about brands that target specific genders and stand behind particular causes, starting by looking at the Personal Care industry.
GutCheckonomics™: Wave 5 Overview
In our 5th report exploring the true feelings and sentiments that influence consumer behavior, we see that while Americans express outward optimism and excitement for the post-pandemic era, beneath the surface there are feelings of anxiousness and stress, mainly due to the elevated cost of living and prices for essential products.
Download this new report to see how needs are impacted depending on particular issues people are facing, and to discover how they plan to change their spending habits in line with ongoing concerns.
In Case You Missed it
Out of a Pandemic, into a Recession: How Different Generations Are Coping
This infographic created from sections of the full wave 4 report, explores some of the feelings and needs that are ’beneath the surface’, where each generation is planning to increase their spend, and how they use both technology and people to help manage their finances.
GutCheckonomics™: Wave 4 Overview
In our 4th report exploring how real people’s emotions, needs, and behaviors are changing amid economic and societal turbulence, we see increasing signs of consumer optimism in people’s self-reported feelings. In this report, see how people’s needs are moving back towards growth and self-actualization vs. the safety and physiological needs that previously dominated.
Personal Finance in 2023: How People Are Feeling & the Technology They're Using
In this new infographic created from sections of the full wave 4 report, we asked a series of questions relating to people’s finances – how they were feeling about their financial outlook, and how they used technology to help manage different financial tasks.
Consumer Tech: How Do People Feel about The Role of Technology in Their Lives?
In this infographic created from sections of the full wave 3 report, we went below the surface to examine not just attitudes of different generations towards tech, but instead how people of different ages feel at an emotional level about the role of technology in their lives.
The State of Gen Z: Anxiety & Adulting
This infographic created from sections of the full wave 3 report, reveals how the newest generation of adults, Gen Z, has been impacted by their economic and societal environment, shedding new light on their mindset, health, outlook, feelings, and behaviors.
GutCheckonomics™: Wave 3 Overview
In our 3rd report exploring how real people’s emotions, needs, and behaviors are changing amid economic and societal turbulence, we found that consumer optimism may be on the rise. In this new report, get a sense of how people’s emotions & behaviors have evolved throughout 2022 & the outlook moving into 2023.
Generational Impacts of Living in Today's Volatile Society & Economy
In this infographic created from sections of the full wave 3 report, we explore the generational differences in how people are impacted by the ongoing societal and economic volatility.
Understanding How People Are Currently Feeling About Today and The Future
Data from our GutCheckonomics study shows that we may be starting to see signs that people’s positivity and hope are returning – at least in the way they self-report. Beneath the surface, emotion analytics reveal that high levels of negativity and anxiety continue to persist.
Discovering How Different Generations Are Experiencing and Reacting to Economic and Societal Trends
Data from our GutCheckonomics study shows distinct generational differences in how people are reacting to, feeling about, and planning ahead in light of the current economic and societal instability.
GutCheckonomics™: Wave 2 Report
In our 2nd report exploring how real people’s emotions, needs, and behaviors are changing amid economic and societal turbulence, we have seen some big shifts in their optimism and planned spending.
Exploring People's Current Mental, Physical, And Financial Health And Emotional States
A recent GutCheckonomics poll showed that people’s outlooks are becoming increasingly pessimistic as they worry about inflation, cost of living, and various social and political issues.
The Stability Of Personality
Discovering Authentic Emotions
Context Is Key To Dialing In Your Brand Empathy
What People Need Right Now, and How Brands Can Support Them
(Part 1 of a 4–part blog series helping brands think like real people) In any time of accelerated – and turbulent – economic and societal change, it can be difficult for brands to understand how the people they serve are both coping with and reacting to these developments, and how it may be impacting their future plans.
CEO Thoughts: How Brands Weather The Storm
Inaugural GutCheckonomics Report
Economic Thought by Renee Smith, PhD, Chief Research Officer
“With some macro-economic indicators pointing in different directions and with inflation affecting some countries more than others, it’s more important than ever that brands understand the rapidly evolving behavior of the people who buy or use their products and services. The differential effects of economic and social factors on people’s lives are creating opportunities for brands that stay close enough to everyday life to see and act on them.”
Helpful Resources
Webinar
How to Grow in an Uncertain Economy
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Slide Deck
How to Grow in an Uncertain Economy
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Reach Out to Our Experts to Learn More
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© 2023 GutCheck is a registered trademark of Brainyak, Inc. All rights reserved.
© 2020 GutCheck is a registered trademark of Brainyak, Inc. All rights reserved.
