GutCheckonomics™
Equipping brands to innovate and communicate with empathy by applying a human-centric lens to economic and societal trends
Keeping Up With The Pace Of Change
As brand and insights leaders, it is our role to guide our companies forward, demonstrating understanding and empathy for people’s circumstances. Knowing what they are going through is important. Knowing how that makes them feel and how it will influence their behavior is essential.
GutCheckonomics Puts You In Consumers’ Shoes
To help brands grasp the impact of current events on their target audiences, GutCheck created GutCheckonomics – a practice that applies the human-centric principles of Agile Human Experience Intelligence to economic and societal trend data, delivering insights that reveal how to better connect and engage with people during turbulent times.
Exploring how real people are feeling and reacting to the fast-evolving world around them, and understanding the experiences are shaping their mindsets and planned future behaviors, GutCheckonomics gives brands deep insights to ensure their innovation and messaging is rooted in empathy.
Latest GutCheckonomics Insights & Reports
GutCheckonomics™ – Consumer Tech: How Do People Feel about The Role of Technology in Their Lives?
In this brand-new infographic created from sections of the full wave 3 report, we went below the surface to examine not just attitudes of different generations towards tech, but instead how people of different ages feel at an emotional level about the role of technology in their lives.
GutCheckonomics™: Wave 4 Overview
In our 4th report exploring how real people’s emotions, needs, and behaviors are changing amid economic and societal turbulence, we see increasing signs of consumer optimism in people’s self-reported feelings.
Download this new report to see how people’s needs are moving back towards growth and self-actualization vs. the safety and physiological needs that previously dominated.
In Case You Missed it
GutCheckonomics™- The State of Gen Z: Anxiety & Adulting
This brand-new infographic created from sections of the full wave 3 report, reveals how the newest generation of adults, Gen Z, has been impacted by their economic and societal environment, shedding new light on their mindset, health, outlook, feelings, and behaviors.
GutCheckonomics™: Wave 3 Overview
In our 3rd report exploring how real people’s emotions, needs, and behaviors are changing amid economic and societal turbulence, we found that consumer optimism may be on the rise. In this new report, get a sense of how people’s emotions & behaviors have evolved throughout 2022 & the outlook moving into 2023.
GutCheckonomics™: Generational Impacts of Living in Today's Volatile Society & Economy
In this brand-new infographic created from sections of the full wave 3 report, we explore the generational differences in how people are impacted by the ongoing societal and economic volatility.
GutCheckonomics™: Understanding How People Are Currently Feeling About Today and The Future
GutCheckonomics™: Discovering How Different Generations Are Experiencing and Reacting to Economic and Societal Trends
GutCheckonomics™: Wave 2 Report
In our 2nd report exploring how real people’s emotions, needs, and behaviors are changing amid economic and societal turbulence, we have seen some big shifts in their optimism and planned spending.
GutCheckonomics™: Exploring People's Current Mental, Physical, And Financial Health And Emotional States
The Stability Of Personality
Discovering Authentic Emotions
Context Is Key To Dialing In Your Brand Empathy
What People Need Right Now, and How Brands Can Support Them
(Part 1 of a 4–part blog series helping brands think like real people) In any time of accelerated – and turbulent – economic and societal change, it can be difficult for brands to understand how the people they serve are both coping with and reacting to these developments, and how it may be impacting their future plans.
CEO Thoughts: How Brands Weather The Storm
Inaugural GutCheckonomics Report
Economic Thought by Renee Smith, PhD, Chief Research Officer
“With some macro-economic indicators pointing in different directions and with inflation affecting some countries more than others, it’s more important than ever that brands understand the rapidly evolving behavior of the people who buy or use their products and services. The differential effects of economic and social factors on people’s lives are creating opportunities for brands that stay close enough to everyday life to see and act on them.”
Helpful Resources
Webinar
How to Grow in an Uncertain Economy
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Slide Deck
How to Grow in an Uncertain Economy
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© 2023 GutCheck is a registered trademark of Brainyak, Inc. All rights reserved.
© 2020 GutCheck is a registered trademark of Brainyak, Inc. All rights reserved.
