Innovation Illuminator

Using Hybrid NLP to develop deeper and broader levels of authentic human understanding that helps you innovate with more confidence and more empathy than ever before

Now more than ever, consumers expect brands to show empathy and to demonstrate that they understand their unique needs and expectations. In short, they expect companies to “get them”.

GutCheck Innovation Illuminator uses Agile Human Experience Intelligence, combining advanced Hybrid NLP and text analytics to help marketers and innovators get to deeper levels of understanding.  

We source from millions of digital, organic, contextual conversations and reactions, then analyze the data using a combination of proprietary ontologies, machine learning and human expertise. 

From this we derive eleven distinct, behavior-driving emotions and pervasive unmet needs which are the richest sources of innovation potential. 

How can your brand use Hybrid NLP?

This is the right solution for you if you need help with:


Category Exploration
  • How can I develop a deep understanding of key product categories?
  • How do thousands of current category users perceive the available offerings?
Experience Pathway Mapping
  • How can I map consumer experience paths to inform my focus?
Parallel Experiences Exploration
  • How can I identify the best innovation opportunities for thematic experiences?
Product/Service Optimization
  • How can I optimize my existing offering for better differentiation?
  • Which features are driving most frustration/delight?
Product/Service Positioning Optimization
  • How can I pinpoint how to most effectively position my product or service?
Whitespace Identification 
  • There’s a lot of whitespace in my category, where should I focus my innovation?
Equipped with new and deep understanding of the underlying emotions and drivers of your consumers’ or users’ behaviors, you can be confident of creating exciting, breakthrough innovations which truly connect at an empathic level.

Let’s chat today and see if these Hybrid NLP-powered solutions are right for you.








Helpful Resources

Overview Document

Innovation Illuminator Overview

Download Now >

Case Study

How GutCheck’s Innovation Illuminator Used Emotion Analytics to Uncover the Core Experience for Videoconference Platform Users

Download Now >

Webinar Recording

New Technology to Extract & Utilize Emotion for Breakthrough Innovation

Watch Now >

Reach Out to Our Experts to Learn More