GutCheck, a pioneer in the agile audience intelligence space, today announced the addition of a new executive team member who will have a significant impact on accelerating the expansion of the business. Chief Financial Officer Hull McKinnon has joined the team to continue the company’s scaling efforts and help capitalize on the white space surrounding the company’s opportunities.
“McKinnon’s experience in operationally leading companies and managing complex financial operations, along with his background serving technology companies and investors, makes him a great fit for our team as we continue expanding our solutions and our client base,” said CEO Matt Warta.
McKinnon has more than 20 years of experience in finance as a venture investor, inside operator, and board member in high-growth companies. During his career, McKinnon has held a dozen board seats, most with private equity backed, multinational, high-growth technology companies across a multitude of sectors and types, working within a variety of environments. His passion for helping companies scale by building comprehensive solutions that solve enterprise challenges is what drew him to GutCheck.
“I’m looking forward to growing and scaling the company through this next major stage. Specifically, one of our goals will be to further increase our value proposition in the marketing sector. By investing further in our platform and other technologies we will continue to expand our product portfolio, thereby both helping our clients achieve growth and further disrupting the industry.
“GutCheck is a culture of motivators and innovators. I look forward to working with its thoughtful group of managers and team members through the company’s next stage of growth,” said McKinnon.