Rich Consumer Insights Faster & More Frequently: GutCheck Introduces New Agile Products

Press Release

November 10, 2016

New innovations expand upon agile research capabilities, helping clients think smarter and act faster

DENVER–(BUSINESS WIRE)–GutCheck, the leader in agile market research solutions, announced two new products to help marketers and researchers make informed decisions on brand and product strategies at the speed of their business. Feature Prioritizer™ and Agile Attitudes & Usage™ (A&U) are two new additions to a suite of products that give clients the ability to get critical feedback from target audiences.

“With Agile A&U, GutCheck brings its technology and expertise to help connect the dots from market exploration to concept testing to copy testing and beyond, so that our clients can understand what is now and who is next,” says Renee Smith, GutCheck Chief Research Officer. “And with Feature Prioritizer, GutCheck dives deeper to help product managers understand which features consumers find most desirable.”

Feature Prioritizer is a quantitative analysis that categorizes customer satisfaction with product features using the Kano Model. This product helps clients identify the potential features (of a product, service, etc.) that customers value so they can prioritize resource allocation for development.

An Agile A&U is an exploratory quantitative study that analyzes consumers’ attitudes, usage, and behaviors in two weeks, allowing clients to check in with evolving audiences more frequently. This product can be used to explore consumers’ attitudes and usage of a product, understand shopping and purchasing behaviors, develop consumer profiles, and assess the competitive landscape.

Further, clients who want to get feedback from their most important customers can now easily do so using email-list recruiting. This new feature, applicable across GutCheck’s product suite, allows clients to gather feedback from their existing customers.

Stay tuned for upcoming advancements in agile market research: In early 2017, GutCheck will launch Competitive Checkpoint™, a product that will help clients understand how their top product concepts stack up against the competition.

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