Concept Refiner
Perfect Your Products and IdeasBy Incorporating This Solution, You Can:
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Evaluate consumer reactions to concept(s), focusing on unique advantages, points of confusion or disbelief, opportunities for refinement
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Gauge consumer response to [X] new product concepts, with emphasis on consumer language
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Explore perceived emotional and function benefits of the new product concepts
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Evaluate opportunities for concept improvement prior to validation, with focus on red flags or points of confusion/disbelief

Helpful Resources

Case Study
How Nestle Used Agile Research to Achieve a Higher Concept Success Rate
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Sample Report
Alpine Dog Brewing Company Label Refinement
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Blog
Research Best Practice: Concept Testing and Optimization
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© 2020 GutCheck is a registered trademark of Brainyak, Inc. All rights reserved.