Agile Attitudes & Usage

Tailor Products and Strategies to Pressing Target User Needs

GutCheck’s Agile Attitudes & Usage product provides a quantitative analysis of audience perceptions and behaviors. It enables you to tailor your products, solutions, and marketing strategies to meet their specific needs and expectations. Not only that, but our agile methodology allows us deliver insights quickly and cost-effectively.

By Incorporating This Product, You Can:

  • Cultivate a better understanding of how your brand and products fit within the broader competitive landscape and identify white space growth opportunities.

  • Analyze the various factors that can influence purchase decisions and usage activity within your target audiences.

  • Uncover user habits, practices, and tendencies using a product or category to identify unmet needs while optimizing positioning and messaging.

  • Identify key differences between your target audience and the general population.

Helpful Resources

Overview Document

Agile A&U Overview

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Research Report

Craft Beer Drinkers’ Attitudes & Usage

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Exploratory Research: 3 Reasons To Conduct More of It

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Reach Out to Our Experts to Learn More