Category Exploration

Take a Data-Driven Approach to Brand Strategy and Product Innovation

With GutCheck’s Category Exploration solution, brands will gain a deeper understanding of how their target audience views and interacts with the space they play in. Through a mixed-methodology approach, we gather insights on audience habits, practices, and tendencies, all of which can be used to inform brand strategy, innovation road-mapping, and new product development.

By Incorporating This Solution, You Can:

  • Understand how your target audience uses and perceives your category today.

  • Know the barriers and triggers to purchases and product usage within your category.

  • Discover which features and benefits drive purchases and satisfaction in your brand’s niche sub-category.

Helpful Resources

Overview Document

Category Exploration Overview

Download Now >


Keeping Up With Your Consumers: Adding Agility to Attitudes & Usage Studies

Watch Now >

Research Report

Millennial Health & Fitness App Users Report

Download Now >

Reach Out to Our Experts to Learn More