Category Exploration
Take a Data-Driven Approach to Brand Strategy and Product InnovationWith GutCheck’s Category Exploration solution, brands will gain a deeper understanding of how their target audience views and interacts with the space they play in. Through a mixed-methodology approach, we gather insights on audience habits, practices, and tendencies, all of which can be used to inform brand strategy, innovation road-mapping, and new product development.
By Incorporating This Solution, You Can:
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Understand how your target audience uses and perceives your category today.
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Know the barriers and triggers to purchases and product usage within your category.
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Discover which features and benefits drive purchases and satisfaction in your brand’s niche sub-category.
Helpful Resources
Overview Document
Category Exploration Overview
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Webinar
Keeping Up With Your Consumers: Adding Agility to Attitudes & Usage Studies
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Research Report
Millennial Health & Fitness App Users Report
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Reach Out to Our Experts to Learn More
1-877-990-8111
[email protected]
© 2023 GutCheck is a registered trademark of Brainyak, Inc. All rights reserved.
© 2020 GutCheck is a registered trademark of Brainyak, Inc. All rights reserved.
