Exploratory Research Group
Gather Qualitative Audience Insights More Efficiently Than Ever BeforeGutCheck’s Exploratory Research Group is an online qualitative research solution that explores perceptions and emotions, and helps you connect deeply with your target audience to uncover insights. Our research strategists develop carefully crafted discussion guides and creative activities to motivate respondents to share their thoughts, feelings, and behaviors. Our expert moderators encourage interaction and depth of response, which helps us to develop a powerful thematic analysis and rich qualitative insights in days, so you can start with a human-centric strategy.
This product allows you to:
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Explore category/brand perceptions, engagement and awareness
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Identify unmet/under-met consumer needs and opportunity areas
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Understand consumer journey, with focus on influencers, driver and barriers
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Gauge competitive landscape, with focus on best in class

Helpful Resources

Sample Report
Grocery Retailer Exploration

Case Study
How Suja Adopted Agile Research Methods to Redesign Packaging

Blog
4 Types of Qualitative Testing Methods

Sample Report
Grocery Retailer Exploration

Case Study
How Suja Adopted Agile Research Methods to Redesign Packaging

Blog
4 Types of Qualitative Testing Methods
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© 2023 GutCheck is a registered trademark of Brainyak, Inc. All rights reserved.
© 2020 GutCheck is a registered trademark of Brainyak, Inc. All rights reserved.