Unmet Needs Assessment

Listen to Audience Needs and Uncover Your Next Growth Opportunity

If you don’t listen to your target users, how can you know what their needs are? GutCheck’s Unmet Needs Assessment helps you identify key pain points based on surveys of real customers, enabling you to take a much more informed and effective approach to new product innovation.

By Incorporating This Solution, You Can:

  • Understand which unmet (or under-met) needs represent the greatest opportunity for new product innovation.

  • Discover which opportunity areas are most relevant to your audience and how your brand can capitalize on unmet needs within the space.

  • Build differentiated value within your product suite to solve a specific user or consumer pain point.

Helpful Resources

Overview Document

Unmet Needs Assessment Overview

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Overview Document

Persona Connector

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Case Study

How Shurtape Sorted Through The Mess of the Garage Using GutCheck Innovation Illuminator

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