Creative PrioritizerFind the Campaign That Resonates
GutCheck’s Creative Prioritizer helps you identify the creative ideas, concepts, and executions that are most likely to engage your audience. Our online quantitative study applies high confidence statistical testing to key metrics such as enjoyment, engagement, believability, breakthrough, impact, brand integration, message, and shelf impact.
We can also compare multiple ideas or measure new creative against benchmarks before launching in market.
“Big” Campaign Ideas
Static Images: Print, OOH, Logos, Comps, and Icons
Copy: Names, Headlines, Claims, and Scripts
Video and Video Concepts: Storyboards, Animatics, and Adcepts
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