We Are the Pioneers of Agile Market Research

We are excited to share that GutCheck has been acquired by Toluna, the leading consumer insights provider and parent company of Harris Interactive and KuRunData. For more information, check out our press release.

Our Vision

Creating heroes by providing our clients with actionable answers to make confident, value-creating decisions in an agile way.

Our Mission

GutCheck was founded on the reality that brands need to be agile to succeed in a dynamic market, and that traditional research firms and DIY tools have failed to deliver. That’s why the world’s leading brands trust GutCheck to uncover and action their optimal audience by combining the rigor and speed required to gain a competitive advantage.

What We Value

We spend every day nurturing our unique GASI (Give a Sh** Index) culture. Being GASI is simply about showing up every day, and giving it your all. The 5 values (T.E.E.I.T.) that comprise GASI define the attitudes and behaviors that exist when we are leaning into that vision.

Team Player

Our successes are defined by how we address challenges and opportunities together.

Educated Opinion

We develop and share opinions that are based on an action-oriented balance (the 40/70 rule) of facts and analysis.

Economic Thinking

We create value for our customers and each other by being solutions-oriented.

Intellectual Honesty

We are egoless when searching for the best idea and empowered to take calculated risks.

Trust & Respect

We always assume positive intent. Trust is the foundation of teamwork.

Diversity, Equity, and Inclusion are core beliefs that are fundamental to GutCheck. As we grow as a company, we believe DEI should be inter-woven into every aspect of our business, from what we do internally (culture, environment, hiring practices, and our products) to how we interact with the world (clients and partners).

Paramount to this process is the understanding that we as individuals, and as a company, have a lot to learn about every aspect of the DEI journey. We recognize that we are not perfect but have the awareness and commitment to the process of learning to better ourselves. This commitment and approach is anchored in empathy and the desire for human understanding. We believe that diversity, equity, and inclusion breeds growth and strength in ourselves as individuals and as a collective organization.