Exploratory Research Group

GutCheck’s Exploratory Research Group (ERG) is an online qualitative research solution that explores perceptions and emotions, and helps you connect deeply with your target audience to uncover insights.

Our research strategists develop carefully crafted discussion guides and creative activities to motivate respondents to share their thoughts, feelings, and behaviors. Our expert moderators encourage interaction and depth of response, which helps us to develop a powerful thematic analysis and rich qualitative insights in days, so you can start with a human-centric strategy.

With ERG, gain deep, qualitative feedback through interactive, user-friendly methods, enabling swift, informed decision-making.