Explore and Strategize

If you don’t put in the effort to truly understand everything about your audience, you’re really just taking a blind shot in the dark. Why leave so much up to chance?

Through our Explore and Strategize suite of solutions, GutCheck helps our clients take a more strategic and informed approach. We’ll work with you to determine key target audiences, build accurate target user/consumer profiles, identify market opportunities and competitive landscapes, discover unmet needs, and optimize product innovation. And we do it with the speed and rigor you’d expect from a global market research leader.

NEW! GutCheck-ins

Tailored Quick Qual & Quant to Stay Closer and React Faster To People’s Evolving Needs, Behaviors, and Emotions

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NEW! Innovation Illuminator

Identify Breakthrough Innovation Opportunities by Uncovering Unmet and Under-Met Needs 

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Agile Creative Think Tank

Agile Co-Creation Built for Scale to Fuel Human-Led Category, Product, Service and Messaging Ideation

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Exploratory Research Group

Gather Qualitative Audience Insights More Efficiently Than Ever Before

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Agile Attitudes & Usage

Tailor Products and Strategies to Pressing Target User Needs

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Persona Connector

Bringing Immediate Actionability to Persona Development through Enriched Audience Understanding

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