Case Studies

Susan G. Komen®

How GutCheck’s Quantitative Cultural Sensitivity Testing helped Susan G. Komen® effectively target an underserved population of women.

Noodle Partners, Inc.

How GutCheck’s Suite of Research Solutions Helped Guide Noodle’s B2C Business Strategy

Nestlé Modern Health

How GutCheck’s Persona Connector Helped Nestlé Modern Health Deeply Understand Their Audience & Brand Potential 

B2B & B2C Videoconferencing Platforms

How GutCheck’s Innovation Illuminator Informed Product and Innovation Opportunities By Using Emotion Analytics to Uncover the Core Experience for Videoconference Platform Users


See Agile Human Experience Intelligence in action at Nestlé with Chameleon Cold Brew, Lean Cuisine & Life Cuisine, and Nestlé Global brands


How GutCheck’s Innovation Illuminator Helped Purina Identify And Address Kitten Food Purchasers’ Unmet Needs


How Shurtape Sorted Through The Mess of the Garage Using GutCheck Innovation Illuminator

King's Hawaiian

How Research Helped King’s Hawaiian Decide to Enter a New International Market

Founders Brewing Company

How an Agile Brand Tracker Helped Founders Brewing Company Inform Its Future Brand Strategy 


How Nestlé Applied Agile Principles to Achieve New Product Innovation Success


How Google’s Product Team Incorporates User Feedback and Stays Innovative

F500 QSR

How a F500 QSR Accelerated Time to Market and Maximized ROI on a New Product Innovation

Endangered Species Chocolate

How Endangered Species Chocolate Brought Their Consumers to Life to Inform a Messaging & Activation Strategy

Baby Gear Brand

How a Premium Baby Brand Assessed the Competitive Landscape for Product Development


How Nestlé Used Agile Research to Achieve a Higher Concept Success Rate

Alpine Dog Brewing Co.

How a Craft Brewery Created a Winning Beer Label

Major Grocery Retailer

How a Major Grocery Retailer Used Design Thinking to Build an Effective Innovation Process

Papa Murphy's

How Papa Murphy’s Prioritized Gourmet Pizza Concepts to Appeal to New Customers

Oral Care Brand

How a Consumer Goods Co. Uncovered Attitudes & Behaviors of an International Audience

InterContinental Hotels Group

How InterContinental Hotels Group Optimized Their Online Booking Experience


How Logitech Gained Invaluable Shopper Insights


How Suja Adopted Agile Research Methods to Redesign Packaging

Beauty Industry

How an Innovation Team Prioritized and Refined New Cosmetics Packaging

Major Tech Company

How a Major Tech Company Prioritized and Refined App Names for Multiple Markets


How Valspar Gained Deep Consumer Understanding for a Reemerging Category

Major Financial Company

How a Major Financial Company Quickly Optimized Positioning Statements

Kernel Season's

How Kernel Season’s Quickly Identified Winning and Losing Ideas Within Budget

Bumble Bee Foods

How Bumble Bee Foods Prioritized Ideas Early on During Innovation

Caribou Coffee

How Caribou Coffee Got Insights Fast by Leveraging an Agile Qual and Quant Solution

The Clorox Company

How Clorox Achieved a New Level of Speed and Confidence with Quick Consumer Reads