Agile Creative Think Tank

Accelerating empathy-driven connection between your brands and the people you serve through dynamic co-creation

Forward-thinking brands are trying to be more human-centric. People who use products and services are expecting brands to know them better and prove that they ‘get’ them

There is no better way to bring that human-centricity to the core of your research, than to incorporate the actual people who use your products and services as collaborative stakeholders to help you iteratively ideate throughout the process.

GutCheck’s Agile Creative Think Tank (ACTT) is a multi-day, iterative collaboration with curated, highly creative participants engaging in daily activities and discussions to co-create ideas and to optimize and amplify existing ideas.

How Can ACTT Benefit Me?

Companies use ACTT to develop human-centric strategies in three core areas:

Category Exploration & Co-Creation

When you need to understand how your brand could play in a new or adjacent category or opportunity area.

Innovation Co-Creation

When you’d like to ideate for new product or service ideas, potential opportunities to resolve tensions, or optimize and amplify existing products or services.

Communication Co-Creation

When you’d like to gather unaided robust feedback to ensure claims and communication are most impactful.

ACTT In Action

Category Exploration
& Co-creation

Bringing to life how a brand could play in an adjacent or new space:

Existing perceptions
Organic consumer language
Right to play
Tensions & motivations
Benefits Ladder

Innovation
Co-Creation

Building upon existing parameters and potential opportunities to resolve tensions to create product ideas and innovation avenues:

New idea generation
Building upon existing ideas
Benefit platform development
Partnership opportunities
Innovation platforms

Communication
Co-Creation

Gather unaided, robust feedback to ensure claims creation and communication platforms align with what is most impactful for consumers:

Claims development
Communication platforms & positioning statements
Product features & attributes
Benefit messaging/RTBs
Creative positioning & placement
Packaging & labeling

Agile Creative Think Tank brings the benefits of co-creation into an online experience, making it easier to connect with the people who use your products and services so you never have to choose between speed and a human-centric strategy.

With ACTT, you can innovate, ideate and communicate with confidence, building more meaningful products and services, and a stronger, more authentic connection between your brand and the people you serve.