Agile Full-Service Market Research vs. Agile Do-It-Yourself Research: A User Guide

You may be surprised to know that, as an agile full-service research company, we also advocate for agile do-it-yourself (DIY) research sometimes. Really! Some of our smartest clients use DIY solutions for one-off quantitative research questions or when they have a need to simply observe their clients in-market without any moderator intervention. But as we all know, research needs are not always clean-cut or straightforward. Here is a simple guide to understanding when to do it yourself and when to call your favorite agile partner to get the job done quickly.

Agile DIY

Agile DIY methods are used for a variety of reasons and can be a cost-efficient approach to certain research objectives. Below, we highlight some of the scenarios where a DIY methodology might be best for you and your research needs:

Keep in mind: When conducting qualitative research through a DIY platform, it can leave more room for biased lines of questioning.

Agile Full-Service

On the other hand, agile full-service methods are also helpful and smart options, depending on your research needs. A full-service approach can be a game changer when you’re strapped for time, when you need help on quantitative and/or qualitative research methodologies, or when you simply need insights from an objective third party. Here are a few reasons why an agile full-service solution might be a good fit:

Keep in mind: If you’re targeting a gen pop audience and are an experienced researcher with only a few questions you need to ask, agile full-service might not be a fit. And we’ll be honest with you if we think a do-it-yourself method would be the best option to meet your specific needs.

Whether it’s do-it-yourself or full-service, agile methodologies are continuing to be a common solution that meets the shrinking timelines and budgets that researchers often find themselves facing. Using these quick tips can help teams choose the correct approach to ensure they’re getting the most out of their research.

Curious if a full-service agile approach is the best method for your individual project or learning plan? Request a demo today to learn more about agile market research and to see if GutCheck is the right fit for you and your team!