Identification and Profiling

Identify the key differentiating attributes, characteristics, and needs of your target audience to inform product innovation and marketing communications.

Understand primary purchasers of your products already in-market and what drives repeat purchases from loyalists.

Find potential target users of new products and better understand how you can build and message those to optimize performance and appeal.

What does the new audience of interest look like holistically and how can you leverage attitudinal and behavioral profiling to engage them with your existing product suite?