by Mike Rudat | Apr 8, 2021
How to Bridge Information Gaps to Create Smoother Handoffs between Innovation & Marketing Wasted effort is tough for anyone in business to swallow. But unfortunately, it can be an all-too-common thing when it comes to CPG product research and development. ...
by Mike Rudat | Mar 3, 2021
Looking at Personality and Consumer Behavior through a Modern Lens Market research has evolved over the last two decades to keep pace with the speed of business decision-making. In the early 2000s, the advent of much faster and more efficient online panels made it...
by Mike Rudat | Jan 28, 2021
3 Big Ways DIY Research is Letting you Down When economic realities shift and budgets shrink, it’s entirely understandable why you’d want to shift away from robust market research initiatives and take a “do-it-yourself” approach. The logic may go something like this:...
by Mike Rudat | Nov 20, 2020
Notes from the Field: Designing a Mixed Methodology Study that Generates More Prescriptive Insights At GutCheck, we often get a lot of questions about real-world research design, especially when it comes to mixed methodology studies that combine qualitative and...
by Mike Rudat | Nov 10, 2020
All is Merry and Bright! Maximizing Your eCommerce Revenue this Holiday Season The Coronavirus pandemic has had far-reaching impacts on seemingly every area of our lives, and eCommerce is no exception. Since the virus spread around the world in the Spring of 2020,...
by Mike Rudat | Nov 9, 2020
Agile Brand Health Tracking: How to Be a Champion in a Changing Marketplace The consumer marketplace has become more crowded, fragmented, and personalized than ever before, and the onset of the Coronavirus pandemic this year only accelerated this trend. As a result,...
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