The Stability Of Personality In An Unstable World

The Stability Of Personality In An Unstable World (Part 4 of a 4-part blog series helping brands think like real people) Over the last month, on the back of a new research study, we have released a series of blog posts helping brands to better understand and think...

The METAIL Economy with Joel Bines

The METAIL Economy with Joel Bines (highlights from Episode #8 of the Gutsiest Brands podcast) Check out the latest lessons from our Gutsiest Brands podcast as GutCheck’s CEO, Rob Wengel, sits down with Joel Bines, author of The METAIL Economy. They talk about...

Context Is Key To Dialing In Your Brand Empathy

Context Is Key To Dialing In Your Brand Empathy (Part 2 of a 4-part blog series helping brands think like real people) Welcome to our second blog post exploring how current economic and societal pressures are impacting real people and how brands need to stay close to...