by Mike Rudat | Oct 12, 2020
3 Things to Avoid When Implementing an eCommerce Plan Consumers are shopping online these days for everything from household necessities and entertainment to food and meal delivery. COVID-19 has certainly driven an increase in this behavior, but even when the pandemic...
by Mike Rudat | Sep 23, 2020
Developing Personas that Guide your Communication & Messaging If you don’t know exactly who you’re selling to, then it’s a lot more difficult to connect with your buyers, right? Fortunately, audience personas can help out quite a bit when you’re not sure what to...
by Mike Rudat | Sep 8, 2020
Adapting Your Brand Strategy in a Pandemic-Altered Era While the Coronavirus pandemic has altered the landscape of consumerism – potentially forever – it is also changing how CPG and retail brands need to build for and reach their audience. Consumers’ anxiety about...
by Mike Rudat | Aug 25, 2020
How to Use International Research to Improve Your Product and Brand Strategy The world is getting smaller. Technological advancements and a flourishing eCommerce sector are crossing borders and shrinking distances, traversing different cultures, languages, and...
by Mike Rudat | Aug 13, 2020
Optimizing Your eCommerce Strategy GutCheck’s recent eCommerce study shed light on consumers’ online shopping expectations and behaviors during the ongoing COVID-19 health crisis. But knowing what consumers want is only half the battle. As online shopping becomes more...
by Mike Rudat | Aug 6, 2020
eCommerce in the Age of COVID As COVID-19 dominates the country’s attention, online shopping continues to be popular with many consumers. Instead of simply heading to a favorite store as we did in pre-COVID days, consumers are thinking twice about venturing out. The...
Recent Comments