by Mike Rudat | Dec 4, 2019
How a Beauty Expert Used Agile Research to Prioritize and Refine New Packaging for Cosmetics Just like your favorite lipstick eventually changes over time (lest you get stuck in a matte burgundy rut), so does the beauty industry as a whole. Like...
by Mike Rudat | Nov 20, 2019
Market Research Sampling: Why It Is Important and How You Should Be Looking At It Look, we get it, sampling may not be the most exciting part of a research project. But when it comes to the success of and confidence in your research initiatives, having a solid...
by Mike Rudat | Nov 13, 2019
How a Consumer Goods Manufacturer Used an Agile Attitude & Usage Study to Understand an International Target Audience Selling consumer goods in the U.S. is one thing. But selling to an international audience is quite another, in part because you can’t reliably...
by Mike Rudat | Nov 6, 2019
What the Athleisure Trend Reveals about How to Achieve Market Relevance We’ve talked before about how gaining a deeper understanding of your market position and the people who are driving it can help you stay relevant and grow your brand. Surveying consumers and...
by Mike Rudat | Oct 30, 2019
How Consumers Embrace Smart Assistants Raise your hand if you have a smart assistant like Alexa, Siri, or Google Assistant in your home or on your smartphone. If your hand is up, then you’ve helped propel these clever little helpers into a growing popularity and...
by Mike Rudat | Oct 23, 2019
5 Methods of Identifying Early Adopters Thirty-five percent of Americans say they like trying new products, and about fifteen percent say they usually try tech products before anyone else, according to recent Pew research. Whether self-identified or uncovered through...
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