by Mike Rudat | Sep 5, 2019
Product Testing vs. Market Testing Determining whether a product will be successful can employ a range of methods. Regardless of the technique chosen, the target remains the same: gain feedback and understand the performance of a product. However, apart from a common...
by Mike Rudat | Aug 29, 2019
Veracity: The Most Important “V” of Big Data Here at GutCheck, we talk a lot about the 4 V’s of Big Data: volume, variety, velocity, and veracity. There is one “V” that we stress the importance of over all the others—veracity. Data veracity is the one area that still...
by Mike Rudat | Aug 22, 2019
How Smart Assistant Companies Can Innovate and Improve Their Product The verdict is in: Smart assistants like Siri, Alexa, and Google Assistant make consumers’ lives easier and more convenient. The devices accomplish tasks that would otherwise take too much time or...
by Mike Rudat | Aug 15, 2019
Ethnographic Research vs. Market Research As market researchers, we should all be aware of the role other fields, like psychology and sociology, have within our industry. One field, in particular, that has had a significant impact on the qualitative nature of research...
by Mike Rudat | Aug 8, 2019
Growing Your Brand Through the Lens of Availability With the rise of ecommerce and flood of direct-to-consumer companies, brands across industries are facing increasing competition. Getting and keeping consumers’ attention is more of a challenge than ever, with...
by Mike Rudat | Aug 1, 2019
Using Audience-Focused Source of Volume Estimates to Strengthen Relationships with Retail Buyers The brands and the consumer insights teams that we work with here at GutCheck are faced with a constant barrage of “what ifs.” Many of these are small, like “What if I...
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