How Will Your Audience Receive Your New Product?

by | Jul 30, 2019

How Will Your Audience Receive Your New Product? Product innovation is necessary for every company to grow and evolve in a competitive market. But if your audience “doesn’t get” your new product, success is much less of a guarantee. Before you unveil your hard-won...

Telling Consumer Stories with Personal, High-Impact Videos

by | Jul 18, 2019

Telling Consumer Stories with Personal, High-Impact Videos When respondents in your research studies answer questions, does the potential of flat responses occasionally give you pause? If you think you might be missing a certain tone, some subtle humor, a smile or a...

Making the Strategic A&U Agile: GRIT Commentary

by | Jul 11, 2019

Making the Strategic A&U Agile: GRIT Commentary Growing revenue in an agile way is a strategic priority for most companies; there’s an abundance of data supporting this. GRIT reported an increase from 36% to 51% for those who said their organization is always...

Eliminating Ambiguity in Survey Questions

by | Jun 27, 2019

Eliminating Ambiguity in Survey Questions It may seem obvious that a key component to a good survey is asking the right questions, but it is important to remember that asking those questions in the right way is equally impactful. A proper survey question is clear,...

Research Best Practice: Concept Testing and Optimization

by | Jun 19, 2019

Research Best Practice: Concept Testing and Optimization One of the most common types of research our clients conduct is concept testing and optimization. As you may know, this is the process of obtaining consumer responses to a product idea and using it to improve...