by Mike Rudat | Jun 13, 2019
How to Market a New Product Using Audience Insights Your company took a leap, created a new product, and now it’s time to take it to market with a rock-solid product launch strategy that will win the hearts and minds of customers everywhere. That’s the goal, right?...
by Mike Rudat | Jun 6, 2019
Webinar Recap: How Nestlé Applies Agile Principles to Achieve Product Innovation Success As the world of consumerism has changed, it’s created a number of challenges for consumer packaged goods (CPG) companies when pursuing product innovation. Today, CPG companies...
by Mike Rudat | May 23, 2019
How Endangered Species Chocolate Brought Their Customers to Life with Consumer Insights It’s hard to imagine there’s anyone out there who doesn’t like chocolate. But if you’re a chocolate brand like Endangered Species Chocolate, growing your customer base isn’t just...
by Mike Rudat | May 16, 2019
New Product Innovation: What it is, Why it matters, and How to get it right Sometimes in business, certain terms become so ubiquitous that we forget what they mean or why they even matter in the first place. In the daily scramble to keep pace with change, the most...
by Mike Rudat | May 8, 2019
5 Pitfalls in Quantitative Research and How to Avoid Them Updated May 8th, 2019. Quantitative research is inherently risky. Though it’s true that numbers don’t lie, the people who gather, analyze, and interpret them are quite capable of fudging the facts every now and...
by Mike Rudat | May 2, 2019
The Importance of Measuring Cannibalization to Achieve Product Innovation Success If you follow our posts regularly, you know we talk a lot about what it takes to achieve product success and, within that, how critical the role of research is throughout product...
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