by Mike Rudat | Nov 29, 2018
TBT: Using the Big 5 Personality Traits to Understand Consumers What makes up your personality? Are you extroverted or introverted? Some may say personality starts with whether you’re one or the other. Others will add to that and say it’s influenced by your...
by Mike Rudat | Nov 15, 2018
GutChecker Spotlight: Molly Wright Here at GutCheck, we have some amazing people with a variety of diverse backgrounds and experiences. So we decided to sit down with them and learn more. From their work history to advice on how to be successful to their spirit...
by Renee Smith | Nov 1, 2018
Upstream Personalization & Optimization for Product & Communication Resonance Personalization of products and messaging is a key goal for many of today’s marketers. According to an Epsilon report, 80% of customers are more likely to do business with a...
by Mike Rudat | Oct 25, 2018
A Look at Smart Home Consumers and Device Adoption by Category Smart homes are currently defined as any home that has more than one internet-connected device, such as a TV, lights, appliances, locks, thermostats, cameras, and more—though we suspect that definition...
by Mike Rudat | Oct 18, 2018
5 Misconceptions of Agile Market Research Agile market research has been around for quite some time now. One of the major misconceptions of agile market research entails the definition of agile itself. Based on industry experience, we define agile as any tool,...
by Mike Rudat | Oct 11, 2018
Conducting Research in the Tech Industry Research is a critical component to supporting innovation efforts within the technology industry. And with user and customer demands constantly shifting and more competitors entering the space, being innovative and agile is...
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