by Mike Rudat | Oct 4, 2018
How to Dive Deep on Your Consumer Segments As market researchers, we all know the value of a good consumer segmentation. If we are unable to identify and target the right segment of consumers, it’s likely our marketing strategies will be less effective. Why? Mass...
by Mike Rudat | Sep 27, 2018
An Update on Female Empowerment in Advertising In recent years, messages of female empowerment have found a greater presence in popular culture. Some feel this topic may have reached its peak, but feminism is not a trend. It’s just that lately, many issues that affect...
by Mike Rudat | Sep 20, 2018
Using Marketing Analytics & Market Research Together Marketing analytics is set to grow tremendously over the next five years. Why such growth? Marketing analytics has a critical impact on a marketing organization’s activities, but also on a brand’s overall...
by Mike Rudat | Sep 13, 2018
Why Behavioral Science Is Critical to Market Research What if we could identify consumers’ underlying emotions or motivations to improve our understanding of whether they were actually going to purchase a product? Over the past few years, market researchers have been...
by Mike Rudat | Sep 6, 2018
How to Conduct Research with Children Children are incredibly insightful and often surprise adults with their intuitiveness. This is especially true when it comes to market research. Just as marketing to children requires a careful approach, so to does conducting...
by Mike Rudat | Aug 23, 2018
Webinar Recap: Pre-Launch Personalization In North America alone, about $22 billion in industry sales shifted from large to smaller companies from 2011 to 2016. These smaller companies have successfully identified and acquired niche audiences by building personalized...
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