by Mike Rudat | Aug 16, 2018
Achieving Better Personalization Through Market Research The topic of personalization is nothing new when it comes to marketing and advertising efforts. However, the world of personalization is constantly evolving and it applies to more than just our brand...
by Mike Rudat | Aug 9, 2018
Our 3 C’s of Data Veracity What do you think of when you hear the term data veracity? Do you think of the accuracy, relevance, or the quality of data? In reality, data veracity encompasses all of these aspects. As a result, we frequently talk about data...
by Mike Rudat | Aug 2, 2018
What Is Consumer Data Privacy, and Where Is It Headed? Technology is changing our concept of privacy. A world without music streaming, binge watching shows, or using our smart devices to manage our lives isn’t a world many of us would choose to live in. We have grown...
by Mike Rudat | Jul 26, 2018
Breaking Down the Barrier Between Market Research & Data Science Market research and data science both have something in common; they’re critical to a business that wants to learn more about its consumers and make better, strategic decisions. A while back, we...
by Mike Rudat | Jul 19, 2018
Accelerate Time to Profitability of New Product Innovations With new product innovation, it’s critical that you have the right processes and solutions in place throughout development that will ultimately lead to adoption among your target audience and set you up for...
by Mike Rudat | Jul 12, 2018
A Look at Smart Home Device Adoption by Category By the end of 2017, there were an estimated 16.3% of homes that were considered “smart homes.” To be considered a smart home, the home has to include more than one internet-connected device, such as a TV, lights,...
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