by Mike Rudat | Jul 5, 2018
Using the Big 5 Personality Traits to Understand Consumers What makes up your personality? Are you extroverted or introverted? Some may say personality starts with whether you’re one or the other. Others will add to that and say it’s influenced by your temperament or...
by Mike Rudat | Jun 28, 2018
Key Themes from the 2018 IIeX Event If you missed out on attending this year’s IIeX event in Atlanta, have no fear; we’re here to share some of the key themes we found while attending it. The Insight Innovation Exchange (IIeX) is an innovative, disruptive, and...
by Mike Rudat | Jun 21, 2018
GutChecker Spotlight: Renee Smith Here at GutCheck, we have some amazing people with a variety of diverse backgrounds and experiences. So we decided to sit down with them and learn more. From their work history to advice on how to be successful to their spirit animal,...
by Mike Rudat | Jun 14, 2018
Unlocking the Power of Data with the Right Team With technology changing the amount of data we now have access to and the speed at which we conduct business, we sometimes forget to consider how our people and the needs of our organizations are evolving along with it....
by Mike Rudat | Jun 12, 2018
Bridging the Gap Between Market Research and Marketing Activation One of the biggest struggles in using market research is incorporating the findings and implications into a marketing activation plan. Anyone in market research or marketing knows there can be a...
by Mike Rudat | Jun 5, 2018
How to Measure Brand Equity Think about some of your favorite brands and how you feel towards them. Here at GutCheck, we love LaCroix. If you were to take it away from us, there might be some serious consequences. Brand equity is the result of those evolving feelings...
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