Using Unique Audience Intelligence to Drive Brand Growth

by | May 31, 2018

Using Unique Audience Intelligence to Drive Brand Growth We’ve frequently been talking about the benefits of combining survey data and big data. But how does such a market research approach really work? To provide a more detailed look at a specific use case of this...

What Is Market Fragmentation?

by | May 29, 2018

What Is Market Fragmentation? Recall how Henry Ford established assembly lines to make it easier and more efficient to build standardized vehicles. Well, market fragmentation is the opposite of that concept. In other words, it avoids standardizing products to...

4 Benefits of Marketing Analytics

by | May 22, 2018

4 Benefits of Marketing Analytics Marketing analytics is no small subject in today’s world of business. In fact, according to Transparency Market Research, the marketing analytics industry is set to grow by roughly 14% by 2022. Why such growth? Marketing analytics has...

Different Types of Big Data and Analysis

by | May 17, 2018

Different Types of Big Data and Analysis What really is big data? Big data encompasses extremely large datasets that can be analyzed to reveal more in-depth insights, patterns, trends, and even help predict future outcomes. But what actually makes up these “extremely...

Webinar Recap: How to Use a Mixed Method Approach

by | May 15, 2018

Webinar Recap: How to Use a Mixed Method Approach Every methodology has its limitations, as each is designed to answer a specific question or set of questions. For example, quantitative methods are meant to answer one or more questions relating to who, what, when, and...