by Mike Rudat | May 10, 2018
A History of Data Collection, Storage, and Analysis Data has tremendously changed over time—particularly the amount, collection, types, and analysis of it. Data has also progressed to what it is today by impacting everyone and every industry. The future of data and...
by Mike Rudat | May 8, 2018
How to Write Better Qualitative & Quantitative Questions Ever conduct a study and find that the answers you were hoping for weren’t quite what you expected? Sometimes this is due to the surprising nature of respondents—other times it means bias has influenced...
by Mike Rudat | May 3, 2018
The Online Apparel Shopper Experience While online and offline shopper journeys are becoming increasingly intertwined, in many cases due to the omnichannel approach of shopping, retailers are struggling to understand how this defines consumer segments and what...
by Mike Rudat | May 1, 2018
Pets of GutCheck 2018 Dogs, cats, guinea pigs, rabbits, oh my! We’ve previously shared the dogs and cats of GutCheck, but since then, our family of GutCheckers has grown. As a result, we wanted to highlight more of our furry—and even feathery—family members. So...
by Mike Rudat | Apr 26, 2018
Key Themes from the Marketing Analytics and Data Science Conference Several of us at GutCheck had the pleasure of attending the Marketing Analytics and Data Science (MADS) Conference on April 11-13th. Our attendees included Chief Executive Officer Matt Warta, Chief...
by Mike Rudat | Apr 24, 2018
Webinar Recap: Using Data to Bridge Strategy and Activation in an Agile Way Using data to bridge strategy and activation sounds complicated, and it is. But we’ve developed a new solution that focuses on agility and quality to make it an easier process. Simply put, we...
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